The Glamour of Cannes: Beyond the Boats

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Cannes is renowned for its glitz and glamour, epitomizing luxury living on the French Riviera. From its sunkissed shores to the iconic le Palais, the city offers exuberant luxury. Hosting prominent festivals and conferences such as the Cannes Film Festival, Cannes Lions, and MIPIM, Cannes attracts celebrities, influencers, leading professionals, and affluent visitors to its shores. Last week was no exception with the arrival of the prestigious Cannes Yachting Festival at Cannes’ ports. 

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From September 10-15, 2024, luxury set sail as the beloved Cannes Yachting Festival kicked off the 2024-2025 sailing season. Thousands of attendees flocked to the golden coast of the French Riviera to explore the encapsulating world of luxury yachting. Guests, including yacht enthusiasts and sea lovers, marveled at the gleaming hulls of luxury yachts, feeling the crisp Mediterranean breeze as they strolled to the event’s sun-drenched marina. Recognized as Europe’s largest in-water event, the festival unites all those interested in leisure boating, showcasing the industry’s latest products and celebrating craftsmanship and elegance.

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First held in 1977 and focused solely on sailboats, the renowned festival has evolved over the years, continuously elevating the experience for guests. Prestigious partners such as Mercedes-Benz, Roche Bobois, and Louis Roederer, enabled the festival to offer exclusive VIP services and luxury experiences. Other partners, including Yamaha, Mercury, and Pantaenius, contributed to another memorable edition of the festival.

Located on the sunkissed shores at Cannes’ two ports, Vieux Port and Port Canto, the festival showcased over 700 boats with nearly 610 exhibitors in attendance as they displayed innovative features and new products. Vieux Port hosted prestigious new yachts and motorboats, acting as the stage for world premieres from leading international shipyards. Port Canto showcased sailing yachts in one area and displayed pre-owned yachts for guests to purchase or charter. For the 2024 edition, attendees explored new features including a brand-new marina situated inside Port Canto. This marina was specifically reserved for motor boats up to 12-13 meters long, and allowed visitors the first-ever opportunity to embark on a full tour of Port Canto, see 120 new sailboats, and various equipment manufacturers and service companies for guests to meet. However, the festival is where luxury at sea meets the opulence of Cannes.

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Attendees immersed themselves in the grandeur of Cannes living, indulging in the city’s exquisite culinary scene through fine dining, experiencing vibrant nightlife at exclusive parties, and exploring chic boutiques along the French Riviera. The festival complemented Cannes’ exuberant lifestyle, showcasing the timeless elegance and sought-after opulence unique to the city. Integrating luxury with heritage, the Cannes Yachting Festival enhanced the city’s international appeal, spotlighting its ever-growing beauty and luxury. 

The festival also emphasized innovation and sustainability. Attendees explored new products and learned about the evolving nature of yachting, with a focus on sustainability. The festival’s “Innovation Route” highlighted the steps and solutions offered by exhibitors to enhance eco-efficiency and remind the yachting community of its eco-responsibility. 

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As the yachting season begins, the Cannes Yachting Festival continues to set the standard for maritime luxury, innovation, and eco-consciousness, offering an unparalleled experience for yacht lovers and those drawn to the opulence and refined charm of Cannes.

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Image created by Cannes Yachting Festival